We produce the own-brand products for

About us

Experience technology – made by IMTRON

IMTRON is a wholly-owned subsidiary of the MediaMarktSaturn Retail Group.

Our head office is in Ingolstadt, with a further branch in Hong Kong and our own regional offices in Spain and Italy.

Together, we are the creators behind the own-brand ranges KOENIC, PEAQ, ISY and ok. – exclusively for MediaMarktSaturn.

Own-brand products

Our 4 favourite brands

Technology that makes life better.

Our success is based on uncompromising quality at fair prices.
This makes these own-brand products the go-to choice for a constantly growing target group.

The products are sold in 11 European countries – both online and offline.

ISY specialises in electronic accessories with a stylish, youthful design that offer excellent connectivity at an attractive price.

KOENIC offers high-quality, stylish products for everyday use, including SDA, MDA, cooling and heating appliances, as well as hair care and styling products.

ok. is our budget-friendly all-rounder for beginners, offering a wide range of mobile phones, smartphones and consumer
electronics.

PEAQ excels in the fields of entertainment and computer technology, delivering first-class quality and design at very competitive prices.

Collaborations

That’s what a real star sounds like

The PEAQ Audio Series – designed by Robbie Williams

Iconic audio devices, developed with the ear of a true musician
and the style of a pop idol. Find out more

Let’s take sound to the PEAQ!

Reviews

Tested & awarded

Here is what the experts have to say:

Our own-brand products are tested by independent and accredited testing institutes and magazines – with great success.

value chain

From concept to success

We manage our brands from concept to shelf-ready product
and beyond:

Product concept & development

Sourcing and contracts

Quality assurance

Supply Chain Management

Country Coordination

Marketing

Service and Support

100% made by IMTRON

Principles

Our High-Five

Five principles for creating meaningful
and lasting experiences with technology.

Quality

Compliance with industry-leading quality standards
Tested by independent, accredited testing institutes

Service

Extensive service network across 10 countries
Setup service for TV, CE & SDA (CH)
Call centre hotlines providing customers with expert advice 24/7

Price

Competitive prices thanks to targeted purchasing in large volumes
Uncompromising quality

Exclusivity

Clear differentiation from the competition
Exclusive sourcing for our stores
Increased product range

Sustainability

Compliance with sustainability standards
Responsible conduct
BSCI audits, internal factory inspections, Social Compliance Code

Contact

We're always here to answer your questions and listen to your suggestions!

You can find documents and information about our products
in our downloads section.

Alternatively, please feel free to send us an email and we will look into your enquiry.

contact@imtron.eu